{
 "slug": "outlier-ratio",
 "name": "Outlier ratio",
 "category": "publish",
 "group": "Reading the numbers",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "One number says whether a video did well for that account, whatever its size.",
 "use_when": "Choosing references and judging your own posts.",
 "phrase": "plays divided by the median plays of the account's other recent clips",
 "pitfalls": [
  {
   "text": "Leave the candidate out of its own baseline, and flag a small sample.",
   "evidence": "practitioner",
   "source": "Director Chair notes on AI UGC army (Jake Castillo)"
  },
  {
   "text": "Seven of the nine reference edits in our Video library carry this ratio, from 0.6 to 71.9 times.",
   "evidence": "measured",
   "source": "Director Chair measurements of published shorts (measured 22 and 23 Oct 2026)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "start-from-an-outlier",
  "read-two-numbers"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on AI UGC army (Jake Castillo)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/publish/outlier-ratio",
 "markdown": "https://directorchair.ai/publish/outlier-ratio.md",
 "prompts": {
  "chat": "Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is outlier ratio: one number says whether a video did well for that account, whatever its size. How it works: plays divided by the median plays of the account's other recent clips. It is right for: choosing references and judging your own posts. Leave the candidate out of its own baseline, and flag a small sample. Seven of the nine reference edits in our Video library carry this ratio, from 0.6 to 71.9 times. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}