{
 "slug": "search-style-caption",
 "name": "Search-style caption",
 "category": "publish",
 "group": "Posting",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The post is found by people looking for exactly this.",
 "use_when": "Captions under educational and how-to videos.",
 "phrase": "one sentence the viewer would type into search, holding the words of the account's promise",
 "pitfalls": [
  {
   "text": "Within one account's breakout run, captions with the word steal had a median of 90,500 views against 35,900 without, and captions with the number 3 had 111,300 against 33,500. Correlation, not cause.",
   "evidence": "measured",
   "source": "Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "one-promise",
  "cta-search",
  "cta-all-in-caption"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/publish/search-style-caption",
 "markdown": "https://directorchair.ai/publish/search-style-caption.md",
 "prompts": {
  "chat": "Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is search-style caption: the post is found by people looking for exactly this. How it works: one sentence the viewer would type into search, holding the words of the account's promise. It is right for: captions under educational and how-to videos. Within one account's breakout run, captions with the word steal had a median of 90,500 views against 35,900 without, and captions with the number 3 had 111,300 against 33,500. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}