{
 "slug": "start-from-an-outlier",
 "name": "Start from an outlier",
 "category": "publish",
 "group": "Before posting",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The idea begins from something that already earned attention.",
 "use_when": "Choosing what to make next.",
 "phrase": "start from a post at ten times or more its account's median; recreate its structure with your own material and change one thing",
 "pitfalls": [
  {
   "text": "Look in this order: your own posts, the client's, then the category's.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
  },
  {
   "text": "Keep what made it work: the personal stakes, a character the situation makes believable, and an ending that pays off.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
  },
  {
   "text": "Recreate the structure, never the clip, the wording or the creator's story.",
   "evidence": "practitioner",
   "source": "Director Chair notes on AI UGC army (Jake Castillo)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "outlier-ratio",
  "honest-tension",
  "preset-edit-from-reference"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026) and Director Chair notes on AI UGC army (Jake Castillo)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/publish/start-from-an-outlier",
 "markdown": "https://directorchair.ai/publish/start-from-an-outlier.md",
 "prompts": {
  "chat": "Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is start from an outlier: the idea begins from something that already earned attention. How it works: start from a post at ten times or more its account's median; recreate its structure with your own material and change one thing. It is right for: choosing what to make next. Look in this order: your own posts, the client's, then the category's. Keep what made it work: the personal stakes, a character the situation makes believable, and an ending that pays off. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}