{
 "slug": "example-before-explanation",
 "name": "Example first, explanation second",
 "category": "script",
 "group": "Order",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The viewer sees the thing and then wants to know why it works.",
 "use_when": "Teaching content, breakdowns, tips.",
 "phrase": "open on the example itself; name the idea and explain it only after the viewer has seen it",
 "pitfalls": [
  {
   "text": "Measured on one account's 20 most viewed posts: the first visual change comes at a median of 3.9 seconds, after the example. When the borrowed moment ran 10 seconds before the lesson, likes fell to 1.0 percent against a median of 5.1.",
   "evidence": "measured",
   "source": "Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "name-it-prove-it",
  "stakes-in-frame-zero",
  "script-arc"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/script/example-before-explanation",
 "markdown": "https://directorchair.ai/script/example-before-explanation.md",
 "prompts": {
  "chat": "Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the example first, explanation second pattern: the viewer sees the thing and then wants to know why it works. Measured on one account's 20 most viewed posts: the first visual change comes at a median of 3.9 seconds, after the example. How it works: open on the example itself; name the idea and explain it only after the viewer has seen it. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}