{
 "slug": "name-it-prove-it",
 "name": "Name it, prove it, keep it short",
 "category": "script",
 "group": "Order",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The viewer leaves with one named idea and has seen its proof.",
 "use_when": "Educational shorts of 18 to 45 seconds.",
 "phrase": "one idea per beat with its name on screen, the proof shown as a number or a result, under about 90 spoken words, 18 to 45 seconds",
 "pitfalls": [
  {
   "text": "Measured on one account's top 20: median length 26 seconds, 4.4 visual changes per 10 seconds, from no narration at all to 105 spoken words. Saves are a median 1.8 percent of plays: viewers keep the lesson.",
   "evidence": "measured",
   "source": "Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "example-before-explanation",
  "pace-visual-changes",
  "script-30s"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/script/name-it-prove-it",
 "markdown": "https://directorchair.ai/script/name-it-prove-it.md",
 "prompts": {
  "chat": "Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the name it, prove it, keep it short pattern: the viewer leaves with one named idea and has seen its proof. Measured on one account's top 20: median length 26 seconds, 4.4 visual changes per 10 seconds, from no narration at all to 105 spoken words. How it works: one idea per beat with its name on screen, the proof shown as a number or a result, under about 90 spoken words, 18 to 45 seconds. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}