{
 "slug": "pain-prize-news",
 "name": "Pain, prize, news",
 "category": "script",
 "group": "Topics",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "A steady rotation of topics, each post with one job.",
 "use_when": "A business account that posts often and wants leads from it.",
 "phrase": "rotate the topic of the short post: a pain the customer has, the prize they want, or news that touches what you do; each short leads to one longer piece, and that piece to one form",
 "pitfalls": [
  {
   "text": "Every day is the author's advice, not a measured result. His clip gives no numbers on what the rhythm produced, and the form is the step his own company sells.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Short form, long form, lead form (Daniel Priestley)"
  },
  {
   "text": "Where lead quality counts, put the form on the brand's own page.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Short form, long form, lead form (Daniel Priestley)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "one-promise",
  "cta-single-action",
  "long-form-first"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Short form, long form, lead form (Daniel Priestley) (the three words are Daniel Priestley's)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/script/pain-prize-news",
 "markdown": "https://directorchair.ai/script/pain-prize-news.md",
 "prompts": {
  "chat": "Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the pain, prize, news pattern: a steady rotation of topics, each post with one job. Every day is the author's advice, not a measured result. Where lead quality counts, put the form on the brand's own page. How it works: rotate the topic of the short post: a pain the customer has, the prize they want, or news that touches what you do; each short leads to one longer piece, and that piece to one form. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}