{
 "slug": "script-arc",
 "name": "Short-form script arc",
 "category": "script",
 "group": "Arc",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "A video that stops the scroll, makes its point and asks for one thing.",
 "use_when": "Every short video of 15 to 60 seconds.",
 "phrase": "hook, setup, body, proof, one call to action",
 "pitfalls": [
  {
   "text": "One call to action. Two asks halve both.",
   "evidence": "practitioner",
   "source": "The Director Chair script structure notes"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "script-15s",
  "script-30s",
  "script-60s"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair script structure notes"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/script/script-arc",
 "markdown": "https://directorchair.ai/script/script-arc.md",
 "prompts": {
  "chat": "Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the short-form script arc pattern: a video that stops the scroll, makes its point and asks for one thing. One call to action. How it works: hook, setup, body, proof, one call to action. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}