{
 "slug": "script-launch-arc",
 "name": "Launch film arc",
 "category": "script",
 "group": "Arc",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "A viewer who has never heard of the product gets the pain, the turn and the proof in under a minute.",
 "use_when": "Launch films for software, connectors and integrations.",
 "phrase": "hook, pain, turn, proof, payoff; for a connector add two short beats that show the install and the question before the answer",
 "pitfalls": [
  {
   "text": "Measured on a 40-second film: hook to 4.8 seconds, pain to 10.1, turn to 13.1, plug it in to 15.4, just ask to 18.4, the answer to 25.7, every channel to 37.1, payoff to 40.",
   "evidence": "measured",
   "source": "Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)"
  },
  {
   "text": "Show the install before the benefit. Two beats of 5.3 seconds together tell the viewer that the cost is one line.",
   "evidence": "measured",
   "source": "Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "script-arc",
  "preset-connector-launch",
  "chapter-bar",
  "ticking-number-hook"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/script/script-launch-arc",
 "markdown": "https://directorchair.ai/script/script-launch-arc.md",
 "prompts": {
  "chat": "Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the launch film arc pattern: a viewer who has never heard of the product gets the pain, the turn and the proof in under a minute. Measured on a 40-second film: hook to 4.8 seconds, pain to 10.1, turn to 13.1, plug it in to 15.4, just ask to 18.4, the answer to 25.7, every channel to 37.1, payoff to 40. Show the install before the benefit. How it works: hook, pain, turn, proof, payoff; for a connector add two short beats that show the install and the question before the answer. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}