{
 "slug": "loudness-target",
 "name": "Loudness target",
 "category": "sound",
 "group": "Music and mix",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The video sits at the level of its neighbours in the feed and does not distort.",
 "use_when": "Every export.",
 "phrase": "export at -14 LUFS integrated with the true peak at or under -1.5 dBTP",
 "pitfalls": [
  {
   "text": "Measured across nine reference edits: integrated loudness runs from -18.7 to -8.2 LUFS, and six of them sit between -15.2 and -14.1.",
   "evidence": "measured",
   "source": "Director Chair measurements of published shorts (nine entries, measured 22 and 23 Oct 2026)"
  },
  {
   "text": "-14 LUFS is a common convention for social video, not a figure the platforms publish for uploads. The true peak matters most.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on editing"
  },
  {
   "text": "Our own spec ad was exported at -8.2 LUFS with a true peak of +0.4 dBTP, over full scale, which clips.",
   "evidence": "measured",
   "source": "Director Chair measurement of a published short, 22 Oct 2026"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "voice-chain",
  "music-under-voice"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on editing"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/sound/loudness-target",
 "markdown": "https://directorchair.ai/sound/loudness-target.md",
 "prompts": {
  "chat": "Give me a sound brief: what to record or pick, where it sits on the timeline, the levels, and what to check before export, for a short video about [your product], for [your audience]. The technique is loudness target: the video sits at the level of its neighbours in the feed and does not distort. How it works: export at -14 LUFS integrated with the true peak at or under -1.5 dBTP. It is right for: every export. Measured across nine reference edits: integrated loudness runs from -18.7 to -8.2 LUFS, and six of them sit between -15.2 and -14.1. -14 LUFS is a common convention for social video, not a figure the platforms publish for uploads. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}