{
 "slug": "sfx-on-the-peak",
 "name": "Sound on the peak, not the start",
 "category": "sound",
 "group": "Hook and effects",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Picture and sound feel like one event.",
 "use_when": "Every effect placed on a movement or a cut.",
 "phrase": "the impact lands on the exact frame where the logo stops moving",
 "pitfalls": [
  {
   "text": "Place the sound so its loudest moment falls on the frame where the motion peaks or the cut happens: a riser ends on its hit, an impact starts on it.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  },
  {
   "text": "A whoosh into an impact on a hard cut reads as one hit. Five cues on one frame do not.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  },
  {
   "text": "Measured in our renderer on 26 Oct 2026: with the newer audio tag an MP3 cue starts 25 milliseconds late where a WAV cue is exact.",
   "evidence": "measured",
   "source": "Director Chair field notes on motion graphics"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "sfx-vocabulary",
  "zoom-through",
  "cut-on-the-beat"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/sound/sfx-on-the-peak",
 "markdown": "https://directorchair.ai/sound/sfx-on-the-peak.md",
 "prompts": {
  "chat": "Give me a sound brief: what to record or pick, where it sits on the timeline, the levels, and what to check before export, for a short video about [your product], for [your audience]. The technique is sound on the peak, not the start: picture and sound feel like one event. How it works: the impact lands on the exact frame where the logo stops moving. It is right for: every effect placed on a movement or a cut. Place the sound so its loudest moment falls on the frame where the motion peaks or the cut happens: a riser ends on its hit, an impact starts on it. A whoosh into an impact on a hard cut reads as one hit. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}