{
 "slug": "shape-morph",
 "name": "Shape morph (every shot becomes the next)",
 "category": "transition",
 "group": "Motion graphics",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The eye always has one thing to follow, so a fast animated ad never loses the viewer at a cut.",
 "use_when": "Code-rendered product and app ads.",
 "phrase": "the price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve",
 "pitfalls": [
  {
   "text": "Left alone, a coding model builds separate shots and joins them with a cross-dissolve. Ask per pair of shots how this shape turns into that shape, and write the answer in the storyboard before anything is built.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Motion graphics with Claude (Rourke Heath)"
  },
  {
   "text": "Fill the growing shape with the next shot's background colour first, then ease the next shot in from 93 to 100 percent; give the source object a squash of about 8 percent one pose before it grows.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Motion graphics with Claude (Rourke Heath) (the style rules of his free skill, read 13 Nov 2026)"
  },
  {
   "text": "Review stills at three or four points inside every transition as well as at the holds.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Motion graphics with Claude (Rourke Heath)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "match-cut",
  "zoom-through",
  "action-dead-centre"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Motion graphics with Claude (Rourke Heath)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/transition/shape-morph",
 "markdown": "https://directorchair.ai/transition/shape-morph.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting].\nShot 1 (0:00 to 0:05): one continuous shot. Cut: the price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve",
  "seedance-2.0": "Scene: [your subject] in [your setting].\nShot 1: one continuous shot. Cut: the price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve",
  "kling-3": "[your subject]. The scene is [your setting]. The price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve.",
  "veo-3.1": "[your subject] in [your setting]. The price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}