{
 "slug": "speed-ramp-transition",
 "name": "Speed ramp into the cut",
 "category": "transition",
 "group": "Gesture and movement",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Tension builds while the footage slows, and the change lands when it snaps back to speed.",
 "use_when": "A reveal, an impact, the step from set-up to result.",
 "phrase": "the pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink",
 "pitfalls": [
  {
   "text": "One speed ramp per video at most. It works best on a physical action.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "speed-ramp",
  "slow-motion"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) and the Director Chair script structure notes"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/transition/speed-ramp-transition",
 "markdown": "https://directorchair.ai/transition/speed-ramp-transition.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting].\nShot 1 (0:00 to 0:05): one continuous shot. Cut: the pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink",
  "seedance-2.0": "Scene: [your subject] in [your setting].\nShot 1: one continuous shot. Cut: the pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink",
  "kling-3": "[your subject]. The scene is [your setting]. The pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink.",
  "veo-3.1": "[your subject] in [your setting]. The pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}