{
 "slug": "title-card-on-black",
 "name": "Title card on black",
 "category": "transition",
 "group": "Cards and finish",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "A quiet line on black lets the copy carry the joke or the claim with nothing competing.",
 "use_when": "Spec ads, deadpan comedy, a break between sections.",
 "phrase": "cut to a title card on black: one line of small white sans, centred, held three seconds",
 "pitfalls": [
  {
   "text": "Put the payoff card last, after the visual punchline. In our own spec ad the claim card follows the stunt and the payoff card closes the film.",
   "evidence": "measured",
   "source": "Director Chair measurement of a published short, 22 Oct 2026"
  },
  {
   "text": "As the opening of a feed video a title card gives no reason to stop. Keep it for inside the video and the end.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "hard-cut",
  "edit-deadpan-spec-ad",
  "preset-spec-commercial"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair measurement of a published short, Oct 2026 and Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/transition/title-card-on-black",
 "markdown": "https://directorchair.ai/transition/title-card-on-black.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting].\nShot 1 (0:00 to 0:05): one continuous shot. Cut: cut to a title card on black: one line of small white sans, centred, held three seconds",
  "seedance-2.0": "Scene: [your subject] in [your setting].\nShot 1: one continuous shot. Cut: cut to a title card on black: one line of small white sans, centred, held three seconds",
  "kling-3": "[your subject]. The scene is [your setting]. Cut to a title card on black: one line of small white sans, centred, held three seconds.",
  "veo-3.1": "[your subject] in [your setting]. Cut to a title card on black: one line of small white sans, centred, held three seconds. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}