# Comment keyword

Story / Call to action / Call to action. Checked 2026-11-13.

One word in the comments starts a private conversation and feeds reach.

- Use when: Organic posts that build a list.
- Phrase: comment the word EDIT and I will send you the link, while a comment box on screen types the word
- Page: https://directorchair.ai/cta/cta-comment-keyword
- JSON: https://directorchair.ai/api/cta/cta-comment-keyword.json

## Watch out

- It trades saves for comments. Read in the same week: a keyword clip got 1.4 percent comments and 2.6 percent saves; a clip that gave everything in its caption got 0.2 percent comments and 11 percent saves. (measured; Director Chair notes on One prompt edit (Payton Kaleiwahea, Mino))
- A keyword needs something real behind it. In the measured clip the automated message only reached people who followed the account, which adds a step. (practitioner; Director Chair measurement of a published short, Oct 2026 and Director Chair notes on One prompt edit (Payton Kaleiwahea, Mino))
- Organic only; in ads it wastes the moment of conversion. (practitioner; The Director Chair script structure notes)

## Prompts

### Any chat model

```
Write three closing calls to action for a short video about [your product], for [your audience]. Use the comment keyword pattern: one word in the comments starts a private conversation and feeds reach. It trades saves for comments. A keyword needs something real behind it. How it works: comment the word EDIT and I will send you the link, while a comment box on screen types the word. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Comment question: https://directorchair.ai/cta/cta-comment-question
- Everything is in the caption: https://directorchair.ai/cta/cta-all-in-caption
- Receipts in the platform's own interface: https://directorchair.ai/effect/platform-ui-receipts

## Source

Own words from Director Chair notes on One prompt edit (Payton Kaleiwahea, Mino) and Director Chair notes on Reel Kit (Justyn The AI Guy)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.