# Comment question

Story / Call to action / Call to action. Checked 2026-10-13.

Starts a conversation that feeds reach.

- Use when: Organic posts only.
- Phrase: end on a question the viewer can answer in one word, with the question on screen
- Page: https://directorchair.ai/cta/cta-comment-question
- JSON: https://directorchair.ai/api/cta/cta-comment-question.json

## Watch out

- Organic only; in ads it wastes the moment of conversion. (practitioner; The Director Chair script structure notes)

## Prompts

### Any chat model

```
Write three closing calls to action for a short video about [your product], for [your audience]. Use the comment question pattern: starts a conversation that feeds reach. Organic only; in ads it wastes the moment of conversion. How it works: end on a question the viewer can answer in one word, with the question on screen. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- One clear action: https://directorchair.ai/cta/cta-single-action

## Source

Own words from the Director Chair script structure notes

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.