# One clear action

Story / Call to action / Call to action. Checked 2026-10-13.

The viewer knows exactly what to do next.

- Use when: Ads and conversion content.
- Phrase: one spoken ask in the last three seconds, the same words on screen, the button or link shown
- Page: https://directorchair.ai/cta/cta-single-action
- JSON: https://directorchair.ai/api/cta/cta-single-action.json

## Watch out

- Do not ask for comments in a paid ad; it spends the conversion moment. (practitioner; The Director Chair script structure notes)

## Prompts

### Any chat model

```
Write three closing calls to action for a short video about [your product], for [your audience]. Use the one clear action pattern: the viewer knows exactly what to do next. Do not ask for comments in a paid ad; it spends the conversion moment. How it works: one spoken ask in the last three seconds, the same words on screen, the button or link shown. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Short-form script arc: https://directorchair.ai/script/script-arc
- Comment question: https://directorchair.ai/cta/cta-comment-question

## Source

Own words from the Director Chair script structure notes

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.