# Ease, never linear

Edit / Edit effect / Motion and finish. Checked 2026-11-13.

Movement feels physical.

- Use when: Every animated element.
- Phrase: entrances start fast and settle slowly, exits start slowly and leave fast; nothing moves at a constant speed
- Page: https://directorchair.ai/effect/ease-never-linear
- JSON: https://directorchair.ai/api/effect/ease-never-linear.json

## Watch out

- Reference durations at 30 frames per second: routine moves 5 to 7 frames, entrances and exits 7 to 11, a hero moment 15 to 24. (practitioner; Director Chair field notes on motion graphics)
- Offset siblings by 3 to 6 frames so they do not land together. (practitioner; Director Chair field notes on motion graphics)

## Prompts

### Any chat model

```
Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is ease, never linear: movement feels physical. How it works: entrances start fast and settle slowly, exits start slowly and leave fast; nothing moves at a constant speed. It is right for: every animated element. Reference durations at 30 frames per second: routine moves 5 to 7 frames, entrances and exits 7 to 11, a hero moment 15 to 24. Offset siblings by 3 to 6 frames so they do not land together. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Words slide up, one after another: https://directorchair.ai/effect/word-slide-up
- Never fully static: https://directorchair.ai/effect/slow-drift

## Source

Own words from Director Chair field notes on motion graphics

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.