# Live tokens inside the headline

Edit / Edit effect / Overlays and inserts. Checked 2026-11-13.

The sentence is the caption and the token is the proof, read in one glance.

- Use when: Launch films and product ads with real data.
- Phrase: the headline swaps a word for a live element: their traffic, then a small sparkline with its figure, then the words a month
- Page: https://directorchair.ai/effect/inline-tokens
- JSON: https://directorchair.ai/api/effect/inline-tokens.json

## Watch out

- Build the tokens from the product's real data, marks and screens; an invented interface is a house failure. (practitioner; Director Chair field notes on motion graphics)

## Prompts

### Any chat model

```
Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is live tokens inside the headline: the sentence is the caption and the token is the proof, read in one glance. How it works: the headline swaps a word for a live element: their traffic, then a small sparkline with its figure, then the words a month. It is right for: launch films and product ads with real data. Build the tokens from the product's real data, marks and screens; an invented interface is a house failure. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Tool-call label on a result: https://directorchair.ai/effect/tool-call-label
- Count-up number: https://directorchair.ai/effect/count-up-number
- Connector launch film: https://directorchair.ai/preset/preset-connector-launch

## Source

Own words from Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.