# Insert on the word

Edit / Edit effect / Overlays and inserts. Checked 2026-11-13.

The thing appears when it is named, so the viewer never has to imagine it.

- Use when: Screenshots, product shots and logos in a talking-head edit.
- Phrase: the screenshot of the repository appears on the board at the word GitHub and stays for three seconds
- Page: https://directorchair.ai/effect/insert-on-the-word
- JSON: https://directorchair.ai/api/effect/insert-on-the-word.json

## Watch out

- When filming, say this screen, this number, this photo. The edit places the insert on those words. (practitioner; Director Chair field notes on editing)
- Inserts are real assets: screenshots, the product's own interface, photos, logos from the brand's files. (practitioner; Director Chair field notes on editing)
- An insert never covers the face. (practitioner; Director Chair measurement of a published short, Oct 2026)

## Prompts

### Any chat model

```
Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is insert on the word: the thing appears when it is named, so the viewer never has to imagine it. How it works: the screenshot of the repository appears on the board at the word GitHub and stays for three seconds. It is right for: screenshots, product shots and logos in a talking-head edit. When filming, say this screen, this number, this photo. Inserts are real assets: screenshots, the product's own interface, photos, logos from the brand's files. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- B-roll pass: show or explain: https://directorchair.ai/preset/preset-broll-pass
- Live markup: https://directorchair.ai/effect/live-markup
- Green screen: https://directorchair.ai/format/format-green-screen

## Source

Own words from Director Chair field notes on editing

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.