# Never fully static

Edit / Edit effect / Zooms and reframes. Checked 2026-11-13.

A held frame stays alive.

- Use when: Any scene that holds longer than a second, animated or filmed.
- Phrase: a slow continuous push from 1.0 to 1.06 over the whole scene
- Page: https://directorchair.ai/effect/slow-drift
- JSON: https://directorchair.ai/api/effect/slow-drift.json

## Watch out

- Keep it subtle: a scale creep of 1 to 2 percent, or a push to about 1.06. This is the never-static move, not a zoom. (practitioner; Director Chair field notes on motion graphics)
- One creator's rule for coded ads is that something always moves, even if it is only the camera, slowly. (practitioner; Director Chair notes on Motion graphics with Claude (Rourke Heath))

## Prompts

### Any chat model

```
Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is never fully static: a held frame stays alive. How it works: a slow continuous push from 1.0 to 1.06 over the whole scene. It is right for: any scene that holds longer than a second, animated or filmed. Keep it subtle: a scale creep of 1 to 2 percent, or a push to about 1.06. One creator's rule for coded ads is that something always moves, even if it is only the camera, slowly. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Slow zoom in: https://directorchair.ai/move/slow-zoom-in
- Ken Burns on a still: https://directorchair.ai/effect/ken-burns-still

## Source

Own words from Director Chair field notes on motion graphics

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.