# Word drop

Edit / Edit effect / Type and emphasis. Checked 2026-11-13.

One word lands with weight, and that is the word the viewer keeps.

- Use when: The single claim or number in a talking-head line.
- Phrase: the key word falls in from above the frame and lands beside her head on the moment she says it
- Page: https://directorchair.ai/effect/word-drop
- JSON: https://directorchair.ai/api/effect/word-drop.json

## Watch out

- The effect fires on the word that names it. In the measured list reel an effect more than 0.2 seconds off its word is a listed failure. (practitioner; Director Chair measurement of a published short, Oct 2026)
- One sound per visual event, under the voice. (practitioner; Director Chair notes on Reel Kit (Justyn The AI Guy) (the kit's own craft rules))

## Prompts

### Any chat model

```
Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is word drop: one word lands with weight, and that is the word the viewer keeps. How it works: the key word falls in from above the frame and lands beside her head on the moment she says it. It is right for: the single claim or number in a talking-head line. The effect fires on the word that names it. One sound per visual event, under the voice. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- The edit does what the words say: https://directorchair.ai/hook/edit-does-the-word
- Type behind the head: https://directorchair.ai/effect/type-behind-head
- Which sound for which event: https://directorchair.ai/sound/sfx-vocabulary

## Source

Own words from Director Chair notes on Reel Kit (Justyn The AI Guy) (described from the frames of two clips; no result per effect was measured)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.