# Words slide up, one after another

Edit / Edit effect / Motion and finish. Checked 2026-11-13.

Text arrives in reading order and feels designed.

- Use when: Headlines in animated ads and launch films.
- Phrase: each word rises into place from just below its line and sharpens from a slight blur, three to four frames after the word before
- Page: https://directorchair.ai/effect/word-slide-up
- JSON: https://directorchair.ai/api/effect/word-slide-up.json

## Watch out

- Our values: opacity 0 to 1, a rise of about 0.45 em, blur 10 pixels to 0, eased out, 3 to 4 frames between words. Let one key word dominate in size and accent colour. (practitioner; Director Chair field notes on motion graphics)
- One creator's rule for coded ads: no bounce and no per-letter fades. (practitioner; Director Chair notes on Motion graphics with Claude (Rourke Heath))

## Prompts

### Any chat model

```
Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is words slide up, one after another: text arrives in reading order and feels designed. How it works: each word rises into place from just below its line and sharpens from a slight blur, three to four frames after the word before. It is right for: headlines in animated ads and launch films. Our values: opacity 0 to 1, a rise of about 0.45 em, blur 10 pixels to 0, eased out, 3 to 4 frames between words. One creator's rule for coded ads: no bounce and no per-letter fades. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Ease, never linear: https://directorchair.ai/effect/ease-never-linear
- Live tokens inside the headline: https://directorchair.ai/effect/inline-tokens

## Source

Own words from Director Chair field notes on motion graphics

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.