# Every line an effect

Story / Video format / Formats. Checked 2026-11-13.

The density of effects is the content.

- Use when: Capability reels and list reels.
- Phrase: a talking head where the edit does what the words say on every line, with a visible counter or checklist tracking progress
- Page: https://directorchair.ai/format/format-every-line-an-effect
- JSON: https://directorchair.ai/api/format/format-every-line-an-effect.json

## Watch out

- Measured reference: 6.83 visual changes per 10 seconds, 8.3 percent of plays saved. (measured; Director Chair measurement of a published short, 22 Oct 2026)
- Not for emotional stories, testimonials or long explanations. (practitioner; Director Chair measurement of a published short, Oct 2026)

## Prompts

### Any chat model

```
Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the every line an effect pattern: the density of effects is the content. Measured reference: 6.83 visual changes per 10 seconds, 8.3 percent of plays saved. Not for emotional stories, testimonials or long explanations. How it works: a talking head where the edit does what the words say on every line, with a visible counter or checklist tracking progress. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Ticking effects list: https://directorchair.ai/preset/edit-ticking-effects-list
- The edit does what the words say: https://directorchair.ai/hook/edit-does-the-word
- Checklist with a counter: https://directorchair.ai/effect/checklist-tracker

## Source

Own words from Director Chair field notes on reading published videos

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.