# Face cam

Story / Video format / Formats. Checked 2026-10-13.

A person talking to the viewer; the most trusted short-form format.

- Use when: Founders, experts, creators.
- Phrase: the speaker talks into the lens from a medium close-up, cuts on every new sentence, text of the key word on screen
- Page: https://directorchair.ai/format/format-face-cam
- JSON: https://directorchair.ai/api/format/format-face-cam.json

## Watch out

- A still body reads as dead; give the speaker one small secondary action. (practitioner; Rourke Heath via Director Chair field notes on video prompting)

## Prompts

### Any chat model

```
Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the face cam pattern: a person talking to the viewer; the most trusted short-form format. A still body reads as dead; give the speaker one small secondary action. How it works: the speaker talks into the lens from a medium close-up, cuts on every new sentence, text of the key word on screen. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Medium close-up: https://directorchair.ai/shot/medium-close-up
- Phone selfie: https://directorchair.ai/rig/phone-selfie-rig
- Three-layer hook: https://directorchair.ai/hook/three-layer-hook

## Source

Own words from the Director Chair script structure notes

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.