# Face cam plus B-roll

Story / Video format / Formats. Checked 2026-10-13.

Trust from the face, proof from the images.

- Use when: Most brand content.
- Phrase: the face for the hook and the ask, B-roll for the body, switching on every new point
- Page: https://directorchair.ai/format/format-mixed
- JSON: https://directorchair.ai/api/format/format-mixed.json

## Prompts

### Any chat model

```
Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the face cam plus B-roll pattern: trust from the face, proof from the images. How it works: the face for the hook and the ask, B-roll for the body, switching on every new point. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Face cam: https://directorchair.ai/format/format-face-cam
- B-roll with voice-over: https://directorchair.ai/format/format-broll-voiceover

## Source

Own words from the Director Chair script structure notes

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.