# Type and shapes carry it

Story / Video format / Formats. Checked 2026-11-13.

No footage at all: the design is the film.

- Use when: Launch films, feature drops, animated explainers.
- Phrase: kinetic type, interface renders, product shots and transitions cut to music, with no live footage
- Page: https://directorchair.ai/format/format-motion-graphics
- JSON: https://directorchair.ai/api/format/format-motion-graphics.json

## Watch out

- Measured on a 40-second launch film: eight beats, two hard cuts, music only. (measured; Director Chair notes on Launch video structure on Poolday (Raphael Guilhem))
- Use the real logo and real screenshots; without them a coding model draws a fake app and rebuilds the logo from shapes. (practitioner; Director Chair notes on Motion graphics with Claude (Rourke Heath))

## Prompts

### Any chat model

```
Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the type and shapes carry it pattern: no footage at all: the design is the film. Measured on a 40-second launch film: eight beats, two hard cuts, music only. Use the real logo and real screenshots; without them a coding model draws a fake app and rebuilds the logo from shapes. How it works: kinetic type, interface renders, product shots and transitions cut to music, with no live footage. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Animated ad from code, four steps: https://directorchair.ai/preset/preset-code-motion-ad
- Connector launch film: https://directorchair.ai/preset/preset-connector-launch
- Shape morph (every shot becomes the next): https://directorchair.ai/transition/shape-morph
- Canvas tour with a corner presenter: https://directorchair.ai/preset/edit-canvas-tour
- Words slide up, one after another: https://directorchair.ai/effect/word-slide-up

## Source

Own words from Director Chair field notes on reading published videos

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.