# Reaction

Story / Video format / Formats. Checked 2026-10-13.

The viewer watches someone else experience it.

- Use when: Reviews, reveals, duets.
- Phrase: split screen: the clip on top, the person reacting below, the reaction starting half a beat after the moment
- Page: https://directorchair.ai/format/format-reaction
- JSON: https://directorchair.ai/api/format/format-reaction.json

## Watch out

- Reactions that arrive in sync with the clip read as fake. (vendor; Higgsfield's tested UGC prompt via Director Chair field notes on video prompting)

## Prompts

### Any chat model

```
Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the reaction pattern: the viewer watches someone else experience it. Reactions that arrive in sync with the clip read as fake. How it works: split screen: the clip on top, the person reacting below, the reaction starting half a beat after the moment. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Reaction: https://directorchair.ai/hook/reaction-hook
- Reactions arrive late: https://directorchair.ai/expression/late-reactions

## Source

Own words from the Director Chair script structure notes

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.