# The interface carries it

Story / Video format / Formats. Checked 2026-11-13.

The product explains itself.

- Use when: Product explainers and system walkthroughs.
- Phrase: the face in the hook and at the end, the product's own interface teaching one concept per beat in between, definitions as cards
- Page: https://directorchair.ai/format/format-screen-led
- JSON: https://directorchair.ai/api/format/format-screen-led.json

## Watch out

- Measured reference: a face in 6 percent of frames, 2.0 visual changes per 10 seconds, 5.0 percent of 791,000 plays saved. (measured; Director Chair measurement of a published short, 22 Oct 2026)
- Build the screens from the product's real interface or recordings, never an invented one. (practitioner; Director Chair field notes on motion graphics)

## Prompts

### Any chat model

```
Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the the interface carries it pattern: the product explains itself. Measured reference: a face in 6 percent of frames, 2.0 visual changes per 10 seconds, 5.0 percent of 791,000 plays saved. Build the screens from the product's real interface or recordings, never an invented one. How it works: the face in the hook and at the end, the product's own interface teaching one concept per beat in between, definitions as cards. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Interface as teacher: https://directorchair.ai/preset/edit-interface-as-teacher
- Mock client call: https://directorchair.ai/preset/edit-mock-client-call
- Product walkthrough: https://directorchair.ai/preset/preset-product-walkthrough
- POV phone scroll: https://directorchair.ai/hook/pov-phone-scroll

## Source

Own words from Director Chair field notes on reading published videos

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.