# Data reveal

Story / Hook / Textual hooks (what to say). Checked 2026-10-13.

Shares numbers only the company has; authority and curiosity at once.

- Use when: Founders, B2B, launches.
- Phrase: the founder holds up the dashboard to the lens: we looked at 10,000 orders, and one thing stood out
- Page: https://directorchair.ai/hook/data-reveal
- JSON: https://directorchair.ai/api/hook/data-reveal.json

## Watch out

- Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula. (practitioner; The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report))

## Prompts

### Any chat model

```
Write five opening lines for a short video about [your product], for [your audience]. Use the data reveal pattern: shares numbers only the company has; authority and curiosity at once. Hooks are judged by the first two seconds of retention on the platform. Example: the founder holds up the dashboard to the lens: we looked at 10,000 orders, and one thing stood out. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Source

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.