# The edit does what the words say

Story / Hook / Visual hooks and animations. Checked 2026-11-13.

The viewer sees each claim performed at the moment it is said.

- Use when: Talking heads about a tool, a method or a result.
- Phrase: when she says bigger the caption grows to fill the frame; when she says gone the product photo drops out of the picture
- Page: https://directorchair.ai/hook/edit-does-the-word
- JSON: https://directorchair.ai/api/hook/edit-does-the-word.json

## Watch out

- The effect fires on the word that names it. In the measured list reel an effect more than 0.2 seconds off its word is a listed failure. (practitioner; Director Chair measurement of a published short, Oct 2026)
- On the account that sells this style, three breakout clips reached 39, 12 and 10 times the median of the others. A re-shot winning script and a re-cut with a new opener both fell under the median: what travelled was a new format, not the same words. (measured; Director Chair notes on Reel Kit (Justyn The AI Guy))

## Prompts

### Seedance 2.5

```
Scene: [your subject] in [your setting]. When the subject says bigger the caption grows to fill the frame; when the subject says gone the product photo drops out of the picture.
Shot 1 (0:00 to 0:05): one continuous shot
```

### Seedance 2.0

```
Scene: [your subject] in [your setting]. When the subject says bigger the caption grows to fill the frame; when the subject says gone the product photo drops out of the picture.
Shot 1: one continuous shot
```

### Kling 3.0

```
[your subject]. When the subject says bigger the caption grows to fill the frame; when the subject says gone the product photo drops out of the picture. The scene is [your setting].
```

### Veo 3.1

```
[your subject] in [your setting]. When the subject says bigger the caption grows to fill the frame; when the subject says gone the product photo drops out of the picture. Framing and subject stay as in the start image.
```

## Goes well with

- Word drop: https://directorchair.ai/effect/word-drop
- Giant and knockout captions: https://directorchair.ai/effect/caption-slab
- Ticking effects list: https://directorchair.ai/preset/edit-ticking-effects-list
- The video proves its own claim: https://directorchair.ai/hook/self-proving-claim

## Source

Own words from Director Chair notes on Reel Kit (Justyn The AI Guy) and Director Chair field notes on hooks and ideas

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.