# POV phone scroll

Story / Hook / Camera-angle hooks. Checked 2026-11-13.

The viewer sees exactly what using it looks like.

- Use when: Apps, shops, booking flows, anything done on a phone.
- Phrase: over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one
- Page: https://directorchair.ai/hook/pov-phone-scroll
- JSON: https://directorchair.ai/api/hook/pov-phone-scroll.json

## Watch out

- Use a real screen recording for the interface. Product screens come from recordings in the edit, never from the video model. (practitioner; Director Chair notes on AI UGC army (Jake Castillo))
- Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula. (practitioner; The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report))

## Prompts

### Seedance 2.5

```
Scene: [your subject] in [your setting]. Over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one.
Shot 1 (0:00 to 0:05): one continuous shot
```

### Seedance 2.0

```
Scene: [your subject] in [your setting]. Over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one.
Shot 1: one continuous shot
```

### Kling 3.0

```
[your subject]. Over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one. The scene is [your setting].
```

### Veo 3.1

```
[your subject] in [your setting]. Over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one. Framing and subject stay as in the start image.
```

## Goes well with

- Over-the-shoulder shot: https://directorchair.ai/shot/over-the-shoulder-shot
- Point of view (POV): https://directorchair.ai/angle/pov-shot
- Closer than you think: https://directorchair.ai/hook/closer-than-you-think
- Swipe: https://directorchair.ai/transition/swipe-transition

## Source

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.