# The setting does the targeting

Story / Hook / Camera-angle hooks. Checked 2026-11-13.

The right viewer recognises their own world before a word is spoken.

- Use when: Niche audiences: a trade, a profession, a hobby.
- Phrase: frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook
- Page: https://directorchair.ai/hook/setting-as-targeting
- JSON: https://directorchair.ai/api/hook/setting-as-targeting.json

## Watch out

- The setting is read as a relevance signal before any word; an ad practitioner's example is editing gear in frame for an audience of editors. (practitioner; Director Chair field notes on hooks and ideas)

## Prompts

### Seedance 2.5

```
Scene: [your subject] in [your setting]. Frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook.
Shot 1 (0:00 to 0:05): one continuous shot
```

### Seedance 2.0

```
Scene: [your subject] in [your setting]. Frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook.
Shot 1: one continuous shot
```

### Kling 3.0

```
[your subject]. Frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook. The scene is [your setting].
```

### Veo 3.1

```
[your subject] in [your setting]. Frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook. Framing and subject stay as in the start image.
```

## Goes well with

- Direct address: https://directorchair.ai/hook/direct-address
- Medium wide shot: https://directorchair.ai/shot/medium-wide-shot
- A hook has three jobs: https://directorchair.ai/hook/hook-three-jobs

## Source

Own words from Director Chair field notes on hooks and ideas

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.