# Text on screen first

Story / Hook / Visual hooks and animations. Checked 2026-10-13.

Gives muted viewers a reason to stay before a word is spoken.

- Use when: Every feed video.
- Phrase: a line of at most six words in high contrast above the speaker's head, on screen from the first frame
- Page: https://directorchair.ai/hook/text-first-hook
- JSON: https://directorchair.ai/api/hook/text-first-hook.json

## Watch out

- Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula. (practitioner; The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report))
- Keep text inside the platform's safe zone; the interface covers the bottom and the right edge. (practitioner; The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report))

## Prompts

### Seedance 2.5

```
Scene: [your subject] in [your setting]. A line of at most six words in high contrast above the speaker's head, on screen from the first frame.
Shot 1 (0:00 to 0:05): one continuous shot
```

### Seedance 2.0

```
Scene: [your subject] in [your setting]. A line of at most six words in high contrast above the speaker's head, on screen from the first frame.
Shot 1: one continuous shot
```

### Kling 3.0

```
[your subject]. A line of at most six words in high contrast above the speaker's head, on screen from the first frame. The scene is [your setting].
```

### Veo 3.1

```
[your subject] in [your setting]. A line of at most six words in high contrast above the speaker's head, on screen from the first frame. Framing and subject stay as in the start image.
```

## Goes well with

- Three-layer hook: https://directorchair.ai/hook/three-layer-hook

## Source

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.