# Commercial

Light and look / Colour look / By setting. Checked 2026-10-13.

Desire and recognition: brighter, cleaner, more vivid than real life.

- Use when: TV and cinema ads, paid social hero ads.
- Phrase: bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights
- Page: https://directorchair.ai/look/look-commercial
- JSON: https://directorchair.ai/api/look/look-commercial.json

## Watch out

- The product colour is sacred: packaging and logo colours stay on the approved brand values in every shot. (practitioner; The Director Chair colour grading guide)
- Name the look in the prompt and still grade in the edit: generated clips drift in colour between generations, and one matching pass makes them read as one film. (measured; The Director Chair colour grading guide)

## Prompts

### Nano Banana Pro

```
Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights. [your subject] in [your setting].
```

### Nano Banana 2

```
Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights. [your subject] in [your setting].
```

### GPT Image 2.5

```
A photograph of [your subject] in [your setting].
Details: bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights
Exclusions: no extra text, no watermark, no logo.
```

### Seedream 5

```
Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights. [your subject] in [your setting].
```

### Seedance 2.5

```
Global look: bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights
Scene: [your subject] in [your setting].
Shot 1 (0:00 to 0:05): one continuous shot
```

### Seedance 2.0

```
Global look: bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights
Scene: [your subject] in [your setting].
Shot 1: one continuous shot
```

### Kling 3.0

```
[your subject]. The scene is [your setting]. Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights.
```

### Veo 3.1

```
[your subject] in [your setting]. Framing and subject stay as in the start image. Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights.
```

## Look further

- https://shotdeck.com/ : real film frames to search by framing and lens (paid, link only)
- https://flim.ai/ : film and ad stills to search by text or image (free tier, link only)

## Goes well with

- Studio softbox: https://directorchair.ai/light/softbox-light
- Corporate: https://directorchair.ai/look/look-corporate

## Source

Own synthesis in the Director Chair colour grading guide

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.