# Feature drop

Recipes / Preset / Motion graphics. Checked 2026-11-13.

One problem, one answer, and the real screen as the proof, in under half a minute.

- Use when: Announcing one feature of a software product, 15 to 25 seconds.
- Phrase: hook, the problem, the reveal of the name, the product on screen, proof numbers ticking up, three features, the call to action
- Page: https://directorchair.ai/preset/preset-feature-drop
- JSON: https://directorchair.ai/api/preset/preset-feature-drop.json

## Watch out

- Beat lengths timed off two launch clips of 12 to 15 seconds: hook 2.5 seconds, problem 3, reveal 2.5, product 4, numbers 3, features 3, call to action 3. (measured; Director Chair field notes on motion graphics)
- Something readable by 1.5 seconds and a change every 1 to 2.5 seconds; never a fully static hold. (practitioner; Director Chair field notes on motion graphics)

## Prompts

### Any chat model

```
Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is feature drop: one problem, one answer, and the real screen as the proof, in under half a minute. How it works: hook, the problem, the reveal of the name, the product on screen, proof numbers ticking up, three features, the call to action. It is right for: announcing one feature of a software product, 15 to 25 seconds. Beat lengths timed off two launch clips of 12 to 15 seconds: hook 2.5 seconds, problem 3, reveal 2.5, product 4, numbers 3, features 3, call to action 3. Something readable by 1.5 seconds and a change every 1 to 2.5 seconds; never a fully static hold. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Launch film arc: https://directorchair.ai/script/script-launch-arc
- Count-up number: https://directorchair.ai/effect/count-up-number
- Words slide up, one after another: https://directorchair.ai/effect/word-slide-up
- Type and shapes carry it: https://directorchair.ai/format/format-motion-graphics
- Animated ad from code, four steps: https://directorchair.ai/preset/preset-code-motion-ad

## Source

Own words from Director Chair field notes on motion graphics

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.