# Problem in daily life

Recipes / Preset / Motion graphics. Checked 2026-11-13.

It opens on the problem already happening, so the product arrives as the answer.

- Use when: Physical products that fix an everyday annoyance, 15 to 20 seconds.
- Phrase: frame 0 is a real in-use photo of the problem with one line of text; then the product enters, two callouts on the detail that solves it, one photo of the after, the offer
- Page: https://directorchair.ai/preset/preset-problem-in-daily-life
- JSON: https://directorchair.ai/api/preset/preset-problem-in-daily-life.json

## Watch out

- The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured. (practitioner; Director Chair field notes on motion graphics)
- It follows the frame 0 finding of a measured short-form study: 18 of the 20 strongest clips open on something already happening. (measured; Director Chair field notes on motion graphics)

## Prompts

### Any chat model

```
Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is problem in daily life: it opens on the problem already happening, so the product arrives as the answer. How it works: frame 0 is a real in-use photo of the problem with one line of text; then the product enters, two callouts on the detail that solves it, one photo of the after, the offer. It is right for: physical products that fix an everyday annoyance, 15 to 20 seconds. The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured. It follows the frame 0 finding of a measured short-form study: 18 of the 20 strongest clips open on something already happening. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Stakes in the first second: https://directorchair.ai/hook/stakes-in-frame-zero
- Before and after in one frame: https://directorchair.ai/hook/high-contrast-hook
- Packshot launch: https://directorchair.ai/preset/preset-packshot-launch

## Source

Own words from Director Chair field notes on motion graphics

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.