# Process reel for a service

Recipes / Preset / Motion graphics. Checked 2026-11-13.

An invisible service becomes visible as steps, a result and the people behind it.

- Use when: Service companies, agencies, trades, 20 to 25 seconds.
- Phrase: the result photo with the promise on frame 0, the process as numbered steps joined by a drawn line, before and after behind a moving divider, three result numbers, one client quote word for word, the team, the call to action
- Page: https://directorchair.ai/preset/preset-process-reel
- JSON: https://directorchair.ai/api/preset/preset-process-reel.json

## Watch out

- The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured. (practitioner; Director Chair field notes on motion graphics)
- A single real case told from before to after is more believable than a list of capabilities. (practitioner; Director Chair field notes on motion graphics)

## Prompts

### Any chat model

```
Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is process reel for a service: an invisible service becomes visible as steps, a result and the people behind it. How it works: the result photo with the promise on frame 0, the process as numbered steps joined by a drawn line, before and after behind a moving divider, three result numbers, one client quote word for word, the team, the call to action. It is right for: service companies, agencies, trades, 20 to 25 seconds. The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured. A single real case told from before to after is more believable than a list of capabilities. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Before and after in one frame: https://directorchair.ai/hook/high-contrast-hook
- Count-up number: https://directorchair.ai/effect/count-up-number
- Proof first: https://directorchair.ai/hook/proof-first
- B-roll pass: show or explain: https://directorchair.ai/preset/preset-broll-pass

## Source

Own words from Director Chair field notes on motion graphics

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.