# The commercial for a fear

Recipes / Preset / Concepts. Checked 2026-10-13.

Satire that makes a real worry visible by advertising its fake cure.

- Use when: Cause campaigns, awareness, brands with a sense of humour.
- Phrase: take a fear the audience already talks about and make a proud, glossy commercial for a company that would profit from it, in the grammar of a real category ad
- Page: https://directorchair.ai/preset/preset-spec-commercial
- JSON: https://directorchair.ai/api/preset/preset-spec-commercial.json

## Watch out

- A green or purpose-driven audience can turn on AI-made creative itself; check the audience before using generated footage. (practitioner; Director Chair notes on a published campaign (comments))

## Prompts

### Any chat model

```
Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is the commercial for a fear: satire that makes a real worry visible by advertising its fake cure. How it works: take a fear the audience already talks about and make a proud, glossy commercial for a company that would profit from it, in the grammar of a real category ad. It is right for: cause campaigns, awareness, brands with a sense of humour. A green or purpose-driven audience can turn on AI-made creative itself; check the audience before using generated footage. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Commercial: https://directorchair.ai/look/look-commercial

## Source

Mechanism in our own words from Director Chair notes on a published campaign

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.