# Creator ads paid on performance

Story / Test and publish / Paid. Checked 2026-11-13.

Many different ads from people who use the product, paid for by what performs.

- Use when: Self-serve products with organic pull and a Meta budget.
- Phrase: pay each creator a share of the spend behind their own ads, with a monthly floor for a video quota, and give them the product and the news, not a script
- Page: https://directorchair.ai/publish/creator-ads-on-performance
- JSON: https://directorchair.ai/api/publish/creator-ads-on-performance.json

## Watch out

- One company's account of its own programme: 50 creators making 500 to 600 ads a month. The money figures are the builder's own and the spend behind them is not given. (practitioner; Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow))
- Keep ads different in person, setting, words or format. Meta's own engineering post says similar ads get overlapping codes; the often-quoted 60 percent cut-off has no Meta source. (practitioner; Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow))
- Choose creators for the gaps in the ad library, one per kind of buyer, not for follower numbers. (practitioner; Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow))

## Prompts

### Any chat model

```
Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is creator ads paid on performance: many different ads from people who use the product, paid for by what performs. How it works: pay each creator a share of the spend behind their own ads, with a monthly floor for a video quota, and give them the product and the news, not a script. It is right for: self-serve products with organic pull and a Meta budget. One company's account of its own programme: 50 creators making 500 to 600 ads a month. Keep ads different in person, setting, words or format. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Plain screen recording for technical buyers: https://directorchair.ai/publish/plain-for-technical-buyers
- AI as the test bench: https://directorchair.ai/publish/ai-as-test-bench
- UGC at one table, seven setups: https://directorchair.ai/preset/preset-ugc-one-table

## Source

Own words from Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.