# Label generated footage

Story / Test and publish / Posting. Checked 2026-11-13.

Viewers who find out later do not feel tricked.

- Use when: Any video with generated people or scenes that could be taken for real.
- Phrase: set the platform's own AI label and its commercial-content setting before the post goes out
- Page: https://directorchair.ai/publish/label-generated-footage
- JSON: https://directorchair.ai/api/publish/label-generated-footage.json

## Watch out

- Since 2 August 2026 AI-generated people in content are a labelling question in Europe. (practitioner; Director Chair notes on Jean Phil)
- Set disclosures through the platform's own settings, per platform, as part of the posting step. (practitioner; Director Chair notes on AI UGC army (Jake Castillo))

## Prompts

### Any chat model

```
Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is label generated footage: viewers who find out later do not feel tricked. How it works: set the platform's own AI label and its commercial-content setting before the post goes out. It is right for: any video with generated people or scenes that could be taken for real. Since 2 August 2026 AI-generated people in content are a labelling question in Europe. Set disclosures through the platform's own settings, per platform, as part of the posting step. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- AI as the test bench: https://directorchair.ai/publish/ai-as-test-bench
- Borrow the tension, never the lie: https://directorchair.ai/hook/honest-tension
- One odd character, filmed plainly: https://directorchair.ai/preset/preset-odd-character

## Source

Own words from Director Chair notes on AI UGC army (Jake Castillo) and Director Chair notes on Jean Phil

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.