# Plain screen recording for technical buyers

Story / Test and publish / Paid. Checked 2026-11-13.

It looks like a user showing a tool, which is what this buyer trusts.

- Use when: Ads for developer tools and products bought by older or technical people.
- Phrase: a plain 9:16 screen recording of someone using the product, 30 to 60 seconds, one line of text on top
- Page: https://directorchair.ai/publish/plain-for-technical-buyers
- JSON: https://directorchair.ai/api/publish/plain-for-technical-buyers.json

## Watch out

- A practitioner's claim from one programme: for technical or older buyers the plainer ad performs better. Match the polish to the buyer and let spend decide. (practitioner; Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow))
- He also says a paid winner can rarely be planned; keep the bar to run an ad low. (practitioner; Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow))

## Prompts

### Any chat model

```
Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is plain screen recording for technical buyers: it looks like a user showing a tool, which is what this buyer trusts. How it works: a plain 9:16 screen recording of someone using the product, 30 to 60 seconds, one line of text on top. It is right for: ads for developer tools and products bought by older or technical people. A practitioner's claim from one programme: for technical or older buyers the plainer ad performs better. He also says a paid winner can rarely be planned; keep the bar to run an ad low. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- Creator ads paid on performance: https://directorchair.ai/publish/creator-ads-on-performance
- POV phone scroll: https://directorchair.ai/hook/pov-phone-scroll
- The interface carries it: https://directorchair.ai/format/format-screen-led

## Source

Own words from Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.