# Search-style caption

Story / Test and publish / Posting. Checked 2026-11-13.

The post is found by people looking for exactly this.

- Use when: Captions under educational and how-to videos.
- Phrase: one sentence the viewer would type into search, holding the words of the account's promise
- Page: https://directorchair.ai/publish/search-style-caption
- JSON: https://directorchair.ai/api/publish/search-style-caption.json

## Watch out

- Within one account's breakout run, captions with the word steal had a median of 90,500 views against 35,900 without, and captions with the number 3 had 111,300 against 33,500. Correlation, not cause. (measured; Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026))

## Prompts

### Any chat model

```
Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is search-style caption: the post is found by people looking for exactly this. How it works: one sentence the viewer would type into search, holding the words of the account's promise. It is right for: captions under educational and how-to videos. Within one account's breakout run, captions with the word steal had a median of 90,500 views against 35,900 without, and captions with the number 3 had 111,300 against 33,500. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
```

## Goes well with

- One promise, a few formats, one slot: https://directorchair.ai/publish/one-promise
- Search for it: https://directorchair.ai/cta/cta-search
- Everything is in the caption: https://directorchair.ai/cta/cta-all-in-caption

## Source

Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.