# Name it, prove it, keep it short

Story / Script arc / Order. Checked 2026-11-13.

The viewer leaves with one named idea and has seen its proof.

- Use when: Educational shorts of 18 to 45 seconds.
- Phrase: one idea per beat with its name on screen, the proof shown as a number or a result, under about 90 spoken words, 18 to 45 seconds
- Page: https://directorchair.ai/script/name-it-prove-it
- JSON: https://directorchair.ai/api/script/name-it-prove-it.json

## Watch out

- Measured on one account's top 20: median length 26 seconds, 4.4 visual changes per 10 seconds, from no narration at all to 105 spoken words. Saves are a median 1.8 percent of plays: viewers keep the lesson. (measured; Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026))

## Prompts

### Any chat model

```
Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the name it, prove it, keep it short pattern: the viewer leaves with one named idea and has seen its proof. Measured on one account's top 20: median length 26 seconds, 4.4 visual changes per 10 seconds, from no narration at all to 105 spoken words. How it works: one idea per beat with its name on screen, the proof shown as a number or a result, under about 90 spoken words, 18 to 45 seconds. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Example first, explanation second: https://directorchair.ai/script/example-before-explanation
- Pace in visual changes per 10 seconds: https://directorchair.ai/script/pace-visual-changes
- 30-second script: https://directorchair.ai/script/script-30s

## Source

Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.