# 15-second script

Story / Script arc / Durations. Checked 2026-10-13.

One idea, said fast.

- Use when: Story ads, teasers, one tip.
- Phrase: hook in the first 3 seconds, one point in the middle, the ask in the last 3; about 40 words
- Page: https://directorchair.ai/script/script-15s
- JSON: https://directorchair.ai/api/script/script-15s.json

## Watch out

- Count words before generating: spoken lines that do not fit come back rushed or scrambled. (practitioner; Rourke Heath (25 Sep 2026) via Director Chair field notes on video prompting)

## Prompts

### Any chat model

```
Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the 15-second script pattern: one idea, said fast. Count words before generating: spoken lines that do not fit come back rushed or scrambled. How it works: hook in the first 3 seconds, one point in the middle, the ask in the last 3; about 40 words. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- Short-form script arc: https://directorchair.ai/script/script-arc
- 30-second script: https://directorchair.ai/script/script-30s

## Source

Own words from the Director Chair script structure notes

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.