# Short-form script arc

Story / Script arc / Arc. Checked 2026-10-13.

A video that stops the scroll, makes its point and asks for one thing.

- Use when: Every short video of 15 to 60 seconds.
- Phrase: hook, setup, body, proof, one call to action
- Page: https://directorchair.ai/script/script-arc
- JSON: https://directorchair.ai/api/script/script-arc.json

## Watch out

- One call to action. Two asks halve both. (practitioner; The Director Chair script structure notes)

## Prompts

### Any chat model

```
Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the short-form script arc pattern: a video that stops the scroll, makes its point and asks for one thing. One call to action. How it works: hook, setup, body, proof, one call to action. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
```

## Goes well with

- 15-second script: https://directorchair.ai/script/script-15s
- 30-second script: https://directorchair.ai/script/script-30s
- 60-second script: https://directorchair.ai/script/script-60s

## Source

Own words from the Director Chair script structure notes

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.