# Shape morph (every shot becomes the next)

Edit / Transition / Motion graphics. Checked 2026-11-13.

The eye always has one thing to follow, so a fast animated ad never loses the viewer at a cut.

- Use when: Code-rendered product and app ads.
- Phrase: the price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve
- Page: https://directorchair.ai/transition/shape-morph
- JSON: https://directorchair.ai/api/transition/shape-morph.json

## Watch out

- Left alone, a coding model builds separate shots and joins them with a cross-dissolve. Ask per pair of shots how this shape turns into that shape, and write the answer in the storyboard before anything is built. (practitioner; Director Chair notes on Motion graphics with Claude (Rourke Heath))
- Fill the growing shape with the next shot's background colour first, then ease the next shot in from 93 to 100 percent; give the source object a squash of about 8 percent one pose before it grows. (practitioner; Director Chair notes on Motion graphics with Claude (Rourke Heath) (the style rules of his free skill, read 13 Nov 2026))
- Review stills at three or four points inside every transition as well as at the holds. (practitioner; Director Chair notes on Motion graphics with Claude (Rourke Heath))

## Prompts

### Seedance 2.5

```
Scene: [your subject] in [your setting].
Shot 1 (0:00 to 0:05): one continuous shot. Cut: the price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve
```

### Seedance 2.0

```
Scene: [your subject] in [your setting].
Shot 1: one continuous shot. Cut: the price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve
```

### Kling 3.0

```
[your subject]. The scene is [your setting]. The price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve.
```

### Veo 3.1

```
[your subject] in [your setting]. The price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve. Framing and subject stay as in the start image.
```

## Goes well with

- Match cut: https://directorchair.ai/transition/match-cut
- Zoom through: https://directorchair.ai/transition/zoom-through
- Action dead centre: https://directorchair.ai/composition/action-dead-centre

## Source

Own words from Director Chair notes on Motion graphics with Claude (Rourke Heath)

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.