# Speed ramp into the cut

Edit / Transition / Gesture and movement. Checked 2026-11-13.

Tension builds while the footage slows, and the change lands when it snaps back to speed.

- Use when: A reveal, an impact, the step from set-up to result.
- Phrase: the pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink
- Page: https://directorchair.ai/transition/speed-ramp-transition
- JSON: https://directorchair.ai/api/transition/speed-ramp-transition.json

## Watch out

- One speed ramp per video at most. It works best on a physical action. (practitioner; The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report))

## Prompts

### Seedance 2.5

```
Scene: [your subject] in [your setting].
Shot 1 (0:00 to 0:05): one continuous shot. Cut: the pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink
```

### Seedance 2.0

```
Scene: [your subject] in [your setting].
Shot 1: one continuous shot. Cut: the pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink
```

### Kling 3.0

```
[your subject]. The scene is [your setting]. The pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink.
```

### Veo 3.1

```
[your subject] in [your setting]. The pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink. Framing and subject stay as in the start image.
```

## Goes well with

- Speed ramp: https://directorchair.ai/motion/speed-ramp
- Slow motion: https://directorchair.ai/motion/slow-motion

## Source

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) and the Director Chair script structure notes

Text CC BY 4.0, Director Chair (directorchair.ai). Reference clips and their card texts belong to their makers.