Director Chair
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Captions of about three words in white, the term being defined in the brand accent colour at the moment it is said.

Edit effects

Coloured keyword in the caption

The viewer learns the one word that matters in each line, even with the sound off.

Use when
Explainers that teach terms; any caption style that needs emphasis.

Prompt instructions

You are my video producer. Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], aimed at [your audience]. Technique: Coloured keyword in the caption. The viewer learns the one word that matters in each line, even with the sound off. How it works: Captions of about three words in white, the term being defined in the brand accent colour at the moment it is said. Right for: Explainers that teach terms; any caption style that needs emphasis. What we learned from tested runs: - Colour only the word being defined. - Four of the nine measured references highlight one word per caption by colour. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

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Related

Sources

Own words from our measurements of published shorts and Director Chair notes on Product UI as the explainer (Patchd) Checked 2026-11-13.

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