Transitions

One large board holds every step; a virtual camera pans and zooms to the step being named and holds there until the next one.

One blurred photographic sky plate with grain under the whole film; every card and headline enters on it with a blur-in.

When she says let me draw it, the two large call tiles shrink to a strip on top and a shared drawing board fills the space below.

The animation ends on exactly this still, and the filmed clip starts on the same frame.

The price tag folds into a circle, the circle becomes the app icon, the icon opens into the home screen; each shot turns into the next, no dissolve.

At 2.6 seconds, on the line that names the second camera, cut to a position 45 degrees to her right at eye height, the bookshelf now behind her.

Hard cut on the action, no transition effect between the shots.

J cut: her answer starts under the last second of his shot, then the picture cuts to her. L cut: his voice runs on over her listening face.

Jump cut between sentences of the same take, the framing unchanged, the pause between them removed.

The last frame returns to the opening frame: the same map of all seven steps, the presenter in the same corner.

Match cut: end on the round lid filling the centre of the frame, start the next shot on the round table seen from above at the same size and position.

Open on a short fade from black into the first lit scene.

A warm light leak builds over the cut, opaque at its midpoint, about 20 frames long.

Cut to a title card on black: one line of small white sans, centred, held three seconds.

She snaps her fingers at the lens and on the snap the shot changes to the product on the table.

The pour slows to a crawl as the cup fills, then snaps to full speed on the cut to the finished drink.

The shot slides out to the left as the next one slides in from the right, in the direction the thumb swipes.