Director Chair
All groups

Say the common belief, then contradict it with one fact: everyone says you need a film crew; we shot this on one phone.

Hooks

Belief shattering

Challenges something the viewer is sure of.

Use when
Category education, contrarian founders.

Prompt instructions

You are a short-form video copywriter. Write three opening hooks, each one the first line a viewer hears or reads, for [your product], aimed at [your audience]. Technique: Belief shattering. Challenges something the viewer is sure of. How it works: Say the common belief, then contradict it with one fact: everyone says you need a film crew; we shot this on one phone. Right for: Category education, contrarian founders. What we learned from tested runs: - Hooks are judged by the first two seconds of retention on the platform. Plain spoken language, no hashtags, no emoji. Say which option you would post first and why, in one line.

Paste it into Claude, ChatGPT or Gemini.

Watch out

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

For agents: this card as markdown, as JSON.